Synergy Loves Company: How Disney Connects to Everything

Disney Channel has made over 100 Original Movies — Halloweentown, High School Musical, Descendants. But there's one they pretend never happened. The very first one. Northern Lights premiered on August 23rd, 1997. It stars Academy Award winner Diane Keaton. It was executive produced by Meg Ryan. An...

Coke and Pepsi didn't just fight in grocery stores. For 35 years, the real battlefield was Disneyland. Before Coca-Cola became the only soda in the happiest place on Earth, the park was split down the middle. Pepsi got Frontierland and Adventureland. Coke owned Main Street and Fantasyland. And one...

From a purple dragon born out of a Kodak sponsorship to the world's most popular tortilla chip — sometimes the best Disney magic happens when nobody planned it…..and a little Corporate Sponsorship Synergy! In this video, we're looking at four accidental icons that only exist because a corporation ...

McDonald's said no to Disney. Burger King said yes. And a 90s fast food war was born. Before Happy Meal toys and Disney-themed cups became background noise, a $40 million promotion disaster, a Splash Mountain delay, and a scrappy competitor nearly changed the entire landscape of Disney marketing. ...

He's the man behind Descendants, High School Musical, Hocus Pocus, and Newsies, but Kenny Ortega's journey to becoming a Disney Legend started long before Mickey Mouse called. This is the story of the creative force Disney keeps turning to when they need to remind audiences why they fell in love wit...