Synergy Loves Company

From a purple dragon born out of a Kodak sponsorship to the world's most popular tortilla chip — sometimes the best Disney magic happens when nobody planned it…..and a little Corporate Sponsorship Synergy! In this video, we're looking at four accidental icons that only exist because a corporation ma...

**McDonald's said no to Disney. Burger King said yes. And a 90s fast food war was born.** Before Happy Meal toys and Disney-themed cups became background noise, a $40 million promotion disaster, a Splash Mountain delay, and a scrappy competitor nearly changed the entire landscape of Disney marketing...

He's the man behind Descendants, High School Musical, Hocus Pocus, and Newsies, but Kenny Ortega's journey to becoming a Disney Legend started long before Mickey Mouse called. This is the story of the creative force Disney keeps turning to when they need to remind audiences why they fell in love wit...

After High School Musical changed the Disney Channel forever, Disney needed a new way to capture the "tween" market. The answer? The Synergy Machine. In this video, we explore how Disney took the energy and musical DNA of High School Musical and combined it with their most iconic animated villains t...

When Once Upon a Time premiered on ABC in 2011, it was a massive hit—but for fans of a certain 2002 comic book series, it felt a little too familiar. In this video, we dive into the controversy surrounding the origins of Storybrooke. Long before Emma Swan arrived in Maine, Bill Willingham’s Fables w...