Synergy Loves Company

While Hollywood feared television, Walt Disney saw opportunity. After studying the new medium in the late 1940s, Disney launched TV specials, sponsored programming, and even animated a presidential campaign commercial. Long before Disney+, Walt was already figuring out how television could grow the ...

From the tracks of the American Freedom Train to the catchy tunes of Schoolhouse Rock and the massive scale of America on Parade, Disney didn't just join the Bicentennial—they touched more celebrations than you know, and shaped how we Celebrate the Fourth of July. In 1976, America was a mess. Betwee...

Disney, The Muppets, and Jim Henson Does Disney finally understand how to handle the Muppets? Disney just closed the Muppets Courtyard in Hollywood Studios to make way for Monstropolis. But while Muppet Vision 3D, Jim Henson’s Last Muppet project, is gone, the Muppets aren't leaving Hollywood Studio...

Mickey Mouse is the most recognizable character on Earth—but in the 1950s, he looked a little… different....and he sold cars! Thanks to Disney's secret ad lab department! If you’ve ever seen the 1955 Nash Rambler commercials, you might have noticed a version of Mickey that feels more like a modern a...

Did you have a shelf full of those iconic colorful-spined Disney's Wonderful World of Reading books as a kid? They had that Red book, Blue globe, Mickey Ear Logo at the top! You probably remember the magic of receiving a new story in the mail, addressed specifically to you—but do you know how they a...